Former US President Donald Trump has ventured into the world of fashion with the launch of his sneaker brand, ‘Trump Sneakers,’ at the ‘Sneaker Con’ event held in Philadelphia. The timing of the launch, just a day after a New York court ruling ordering Trump and his company to pay a substantial fine, has stirred controversy and drawn mixed reactions from the public.
The “Never Surrender High-Top Sneaker,” the flagship product of the newly unveiled footwear line, boasts a striking design featuring a shiny golden exterior adorned with an American flag detail. Despite being met with a chorus of both boos and cheers at the Philadelphia Convention Center, the shoes quickly sold out on the GetTrumpSneakers.com website, where they were priced at a hefty $399 per pair. Among the limited stock were 10 pairs randomly autographed by Trump himself, adding an additional layer of exclusivity to the collection.
In addition to the flagship model, the Trump Sneakers brand offers two other versions priced at $199 each. These variants feature prominent “T” and “45” insignias on both sides, paying homage to Trump’s status as the 45th President of the United States. Emblazoned with the text “POTUS 45” just above the heels, these sneakers cater to loyal supporters of the former president’s administration.
The controversy surrounding the launch extends beyond footwear, as the Trump Sneakers website also offers “Victory47” cologne and perfume, priced at $99 per bottle. The branding of these fragrances as “Victory47” is seen as a nod to Trump’s potential bid for a second presidential term in 2024, which would make him the 47th President of the United States if successful. Despite assertions on the website that the brand is apolitical and unrelated to any political campaign, the timing and thematic elements of the product line have raised eyebrows among critics.
The launch of Trump Sneakers comes hot on the heels of a significant legal setback for the former president. A New York judge ruled on Friday that Trump and the Trump Organization must pay nearly $355 million in a civil fraud case. Furthermore, the judgment stipulates that Trump is barred from serving as a company director in New York state for three years, while his sons, Donald Trump Jr and Eric Trump, face a two-year ban from directorial roles and hefty fines of $4 million each.
Trump has vehemently denounced the court ruling, labeling it a “fraud” and a “political witch hunt.” Despite facing legal challenges and criticism, the former president’s foray into the sneaker market has demonstrated his enduring influence and ability to command attention, with his brand attracting significant interest and selling out rapidly despite the controversy surrounding its launch.
Sources By Agencies
