In recent years, social media influencing has become a coveted career path, offering fame, fortune, and various perks to those who excel at it. However, not all influencers find this lifestyle fulfilling in the long run. Ana Wolfermann, a 23-year-old influencer and actor with nearly a million followers across TikTok and Instagram, is contemplating leaving her influencer career behind to pursue a traditional 9-to-5 job.
Wolfermann, originally from Venezuela and currently residing in New York, gained popularity during the Covid-19 pandemic by sharing fashion and beauty content on her social media platforms. Despite her success, she admits to feeling disillusioned with the influencer lifestyle. In an interview with Fortune, Wolfermann revealed that while she initially viewed social media influencing as a promising career opportunity, she soon realized that it was more taxing than rewarding.
The pressure to constantly create and share content on social media took a toll on Wolfermann’s mental health, leading to feelings of anxiety and narcissism. She found herself constantly preoccupied with thoughts of what to post next, ultimately feeling unfulfilled and superficial. Despite her initial enthusiasm, Wolfermann began to question whether a life centered around marketing herself was truly what she wanted.
Now, Wolfermann is eager to transition into a corporate job, where she hopes to find fulfillment and stability. Although she acknowledges that she may not earn as much as she does as an influencer, she is excited about the prospect of learning new skills and building relationships in a professional setting. However, her decision to pursue a traditional career path has been met with skepticism from friends and family, who question why she would give up the freedom and autonomy of being an influencer.
While Wolfermann has not disclosed the specific job roles she is pursuing, she emphasizes her strengths in time management, multitasking, networking, and brand building. Her decision to move away from social media influencing reflects a growing trend among Gen Zers, with a significant portion expressing a desire to become influencers if given the opportunity.
As Wolfermann navigates this transition, her story serves as a reminder of the complexities and challenges inherent in the world of social media influencing, highlighting the importance of prioritizing mental well-being and personal fulfillment in career decisions.
Sources By Agencies
