Goa Witnesses Surge in Footfall – A Mixed Bag of Success and Challenges. In the wake of the post-pandemic era, Goa has experienced a significant influx of tourists, marking a hopeful resurgence in its tourism industry. However, this surge in footfall, predominantly comprising Indian tourists, comes with a double-edged sword as reports of scams and illegal activities have seen a noticeable uptick.
Embarking on an ambitious master plan, Goa Tourism has drawn inspiration from successful models and created the best possible solution. The strategic initiatives include the establishment of a sustainable new airport, the launch of a Goan-origin flight operator, reduction in flight rates, strategic partnerships with influencers and Online Travel Agents (OTAs), and the creation of a new marketplace.
These moves are poised to redefine the tourism landscape in Goa.
www.Instagram.com/GoaTourism |www.Goa-Tourism.com
Anticipating a full-fledged rollout from
April, with the Goa Tourism Expo scheduled for the first week of the month, experts predict a paradigm shift in the industry.
MakeMyTrip Group CEO, Mr.Rajesh Magow signed MOU with Government of Goa (Goa Tourism) This unprecedented collaboration is expected to bring forth novel promotional strategies and drive increased tourism to the state. The partnership extends beyond promotion, emphasising sustainable tourism aligned with SDGs.
www.Instagram.com/MakeMyTrip |www.MakeMyTrip.com
Fly91, a regional flight operator, has commenced aviation services with Goa Airport as its base. Mr.Manoj Chacko, is currently a Chief Executive Officer at Fly91.in, bringing experience from previous roles at WNS Global Services promising greater connectivity and accessibility for tourists. Mr.Manoj feels that Goa is one of the busiest airports in the country with non-stop tourist traffic.
www.Instagram.com/fly91.in |www.fly91.in
Goa Calling has unveiled new projects aimed at reaching a wider audience, contributing to the industry’s vibrancy. Goa Calling’s CEO Mr.Maharish A Rajha, known for his innovative approach & implementation of unique strategies has stepped in with successful strategy benefiting investors, stakeholders & tourists in line with Goa Tourism’s Goa Beyond Beaches initiative.
www.Instagram.com/Goa_Calling_Deals | www.GoaCalling.ind.in
BLive, an electric bike manufacturer, has introduced e-bike tours and rentals at various locations, adding an eco-friendly dimension to exploring the picturesque state. BLive is India’s first e-bike tourism initiative offering curated and authentic tours that can be experienced on smart, savvy, electric bikes. The need to introduce sustainable tourism in Goa inspired Mr.Samarth Kholkar to co-find along with his partners.
www.Instagram.com/LetsBlive |www.tours.blive.co.in
Hop on Hop off services have been enhanced, with increased frequencies making it more convenient for tourists to reach key destinations. Mr.Bimal Singha, CEO behind organisations success is keen in ensuring that the tourists can Hop on and Hop off multiple times in a day (9:00am to 6:00pm) on any multiple buses as per their convenience and schedule of the bus www.Instagram.com/hoponhopoffgoa |www.hoponhopoffgoa.com
Honourable Prime Minister of India Shri Narendra Modi has inaugurated multiple development projects including the renovated Fort Aguada Jail Museum, Super Speciality Block at Goa Medical College, New South Goa District Hospital, Aviation Skill Development Center at Mopa Airport and the Gas insulated Substation at Dabolim-Navelim, Margao. Many such developments add high impact on Goa’s sustainable tourism.
Goa to rope in social media influencers to promote tourism. Goa government has decided to engage the services of Goan social media influencers to promote ‘maximum’ awareness of government schemes and policies. Goa chief minister Pramod Sawant on Wednesday launched a portal for the empanelment of social media influencers. Influencers are enjoying heightened exposure, collaborations, awards, permissions, and unwavering support from Goa Tourism, further boosting the destination’s visibility.
The Goa International Travel Mart (GITM) is actively engaging more stakeholders and organizing frequent meet-ups to foster collaboration and innovation within the tourism sector. Announcing The Goa International Travel Mart to be held on 3rd & 4th April 2024 for an in person B2B networking event and experience a cutting-edge virtual experience in full 3D with over 1000 buyers worldwide
As the state gears up for a dynamic future in tourism, the question remains – how will you leverage the myriad opportunities that Goa presents? With the industry evolving rapidly, the doors are wide open for those seeking to benefit from this reinvigorated landscape.
