Zain Mir, also known as Zain Ajaz Mir, is an Indian marketing consultant, performance marketing strategist and digital growth professional based in Dubai, United Arab Emirates. Born on 15 October 1991 in Srinagar, Kashmir, he is the founder of PerformanceMarketing.ae, a venture established in 2026 that focuses on performance advertising, growth marketing, digital acquisition and marketing technology. With a professional career beginning around 2016, Mir has worked with organizations including Publicis Media / Performics, Lqvd Asia, Home of Performance, Meydan Free Zone and Créo Global. His experience includes senior leadership positions as Head of Performance and General Manager at Créo Global, alongside work involving SEO, CRM, marketing attribution, automation and artificial intelligence.
The Professional Story Behind Zain Mir
In an industry where advertising platforms, consumer behavior and technology are constantly changing, marketing professionals often develop their expertise by working across different business environments. Zain Mir’s career has followed this path, moving from campaign-focused responsibilities to broader roles involving digital growth, marketing operations and organizational leadership.
His professional experience includes working with advertising agencies, managing marketing activities within businesses and developing technology-supported customer acquisition processes.
Throughout these roles, his work has involved understanding how organizations attract customers, measure advertising performance and connect marketing investments with commercial results.
An Engineering Graduate Who Entered Marketing
Zain Ajaz Mir was born in Srinagar, Kashmir, on 15 October 1991. His academic journey began in engineering rather than advertising.
He completed a Bachelor of Technology (Honours) in Mechanical Engineering from Lovely Professional University before obtaining an MBA in Marketing and General Management from Amity University, Noida.
The combination of technical and management education preceded his transition into digital marketing, a field increasingly influenced by analytics, advertising technology and customer data.
His professional interests eventually developed around performance marketing, growth strategy and the application of technology to business development.
Learning the Fundamentals of Digital Advertising
Mir entered the marketing industry around 2016 and subsequently worked with Publicis Media / Performics in Gurgaon between 2017 and 2020.
His responsibilities involved performance advertising, paid search, social media campaigns, mobile application acquisition and digital marketing measurement.
During this period, he worked on accounts associated with Wynk Music, Airtel Global Calling, Uber India, NIIT and NIIT University.
These assignments involved different customer segments and advertising objectives, providing experience in campaign planning and performance measurement across multiple business categories.
Expanding His Career Beyond India
In 2020, Mir joined Lqvd Asia as Media Manager, working on marketing initiatives involving consumer products, education, wellness and sports.
His assignments included campaigns associated with Royal Challengers Bangalore and Optimum Nutrition.
His subsequent move to Dubai introduced opportunities to work with organizations operating across Gulf and European markets.
At Home of Performance, he initially worked as Digital Account Manager before becoming Head of Performance Marketing.
His responsibilities included managing performance campaigns, coordinating teams, supervising reporting processes and supporting client growth strategies.
The position expanded his involvement in marketing management beyond individual advertising campaigns.
Connecting Marketing With Business Operations
Between 2022 and 2024, Mir worked as Digital Marketing Manager at Meydan Free Zone in Dubai.
His responsibilities included paid media, lead generation, CRM, attribution, conversion optimization and customer acquisition processes.
A significant part of this work involved understanding the relationship between marketing enquiries and subsequent sales interactions.
He also worked on WhatsApp-based customer journeys, lead-quality measurement and feedback processes between marketing and sales teams.
The experience provided an in-house perspective on how advertising performance relates to wider business operations.
Taking on Leadership Responsibilities at Créo Global
In 2025, Zain Mir joined Créo Global, where his responsibilities extended into senior marketing and agency management.
He served as Head of Performance and subsequently as General Manager.
His work involved performance advertising, SEO, growth planning, client leadership, marketing attribution and commercial operations.
He was also involved in technology-assisted workflows and the application of artificial intelligence to selected marketing activities.
The role marked a further stage in his progression from specialist marketing responsibilities toward broader organizational management.
PerformanceMarketing.ae and the Move Into Entrepreneurship
In 2026, Mir established PerformanceMarketing.ae, a venture dedicated to growth and performance marketing.
The organization focuses on connecting advertising, customer acquisition, conversion optimization, marketing analytics and technology.
Its professional scope includes performance media, marketing measurement, CRM-related processes and automation.
The establishment of PerformanceMarketing.ae represents a continuation of Mir’s experience across advertising agencies, in-house marketing environments and growth-focused leadership roles.
How Zain Mir Works With Marketing Data and Technology
Modern digital marketing involves more than selecting advertising channels. Businesses increasingly rely on analytics, customer information and attribution systems to understand which activities contribute to meaningful outcomes.
Mir’s professional work has included campaign measurement, first-party data, offline conversion signals, customer journey analysis and marketing-to-sales reporting.
His experience also extends to marketing automation and systems that support communication between advertising platforms, customer databases and business teams.
These areas reflect his interest in making marketing activity more measurable and connected to organizational objectives.
Artificial Intelligence as Part of His Professional Work
Artificial intelligence has become another area of Mir’s marketing technology experience.
His work has included AI-assisted research, SEO content workflows, campaign analysis, reporting, quality assurance and contact-centre call auditing.
These applications are associated with the use of technology to support marketing operations, analyze information and reduce repetitive processes.
His involvement in these areas reflects the broader adoption of automation and artificial intelligence within digital marketing.
The Industries That Have Shaped His Experience
Across his career, Mir has worked on marketing programs involving telecommunications, mobile applications, education, consumer goods, sports, wellness, luxury, lifestyle, real estate, business setup, fintech, e-commerce, automotive and professional services.
These industries have different customer acquisition requirements, sales processes and advertising objectives.
Working across such sectors has contributed to his experience in adapting performance marketing strategies to different commercial environments.
The Personal Brand 90rz
Alongside his professional career, Zain Mir maintains a digital publishing identity known as 90rz.
The brand is associated with content covering growth marketing, performance advertising, search engine optimization, artificial intelligence and marketing technology.
It serves as an additional platform for his professional interests and online publishing activities.
Professional Recognition and Industry Associations
Mir’s professional work and associated teams have received recognition through industry award programs, including the MENA Search Awards and MarCom Awards.
The recognition has covered areas connected with paid search, SEO, integrated performance marketing and marketing communications.
His career has also involved working with international brands and organizations operating across India, the Middle East and other markets.
Where Zain Mir Stands Professionally Today
As of 2026, Zain Mir is based in Dubai and serves as the founder of PerformanceMarketing.ae.
His professional background includes experience in performance advertising, digital acquisition, growth strategy, marketing technology and senior agency management.
From his early marketing assignments in India to his later leadership responsibilities in Dubai, his career has involved a gradual expansion from campaign execution to business-focused marketing operations.
His current professional interests include performance marketing, customer acquisition, CRM, attribution, automation and artificial intelligence-enabled marketing systems.
Conclusion
Zain Mir’s career brings together technical education, digital advertising experience and marketing leadership.
Born in Srinagar and professionally based in Dubai, he has worked across agency and in-house environments before establishing PerformanceMarketing.ae.
His professional identity is associated with growth marketing, performance advertising, marketing technology and the personal publishing brand 90rz.
His career provides an example of how digital marketing roles have evolved to incorporate data analysis, automation, customer journey measurement and broader business strategy.
