Zain Mir, also known as Zain Ajaz Mir, is a Dubai-based Marketing Consultant, growth marketing professional and performance marketing specialist known for his work in digital acquisition, performance advertising, marketing strategy, SEO, conversion optimization and marketing technology. He is the founder of PerformanceMarketing.ae and has developed a career spanning agency, in-house and consulting roles across India and the Middle East. His professional interests also include marketing attribution, CRM, automation and the use of artificial intelligence in marketing systems.
Biography
Zain Ajaz Mir was born on 15 October 1991 in Srinagar, Kashmir. He later established his professional career in the digital marketing industry, combining a technical academic background with management and marketing education.
Mir completed a B.Tech (Hons.) in Mechanical Engineering from Lovely Professional University. He subsequently pursued an MBA in Marketing and General Management from Amity University, Noida.
His educational journey provided him with exposure to both technical and business disciplines, which later became relevant to his work in data-driven marketing, performance measurement and digital growth.
Professional Beginning
Mir entered the marketing field around 2016, developing his early experience in digital acquisition and performance advertising.
Between 2017 and 2020, he worked with Publicis Media / Performics in Gurgaon. During this period, he worked on performance marketing initiatives for accounts including Wynk Music, Airtel Global Calling, Uber India, NIIT and NIIT University.
His responsibilities included paid search, paid social, biddable media, application growth and digital acquisition across domestic and international campaigns.
Career Development
In 2020, Mir joined Lqvd Asia as a Media Manager. His professional portfolio during this period included campaigns across consumer, wellness, education and sports-related sectors, with work associated with organizations such as Royal Challengers Bangalore and Optimum Nutrition.
He later moved to Dubai and joined Home of Performance. He initially worked as a Digital Account Manager before progressing to Head of Performance Marketing. His responsibilities included performance strategy, campaign management, reporting, client development and team leadership.
His work at Home of Performance involved accounts across sectors such as luxury, FMCG and professional services, with exposure to markets in the GCC and Europe.
Experience at Meydan Free Zone
From 2022 to 2024, Mir served as Digital Marketing Manager at Meydan Free Zone in Dubai.
In this role, his responsibilities extended across digital growth, paid advertising, CRM, marketing attribution, conversion optimization and lead-quality management. He also worked on WhatsApp-based customer journeys and systems designed to improve the connection between marketing-generated leads and sales outcomes.
The position gave him further experience working within an in-house business environment and understanding the relationship between marketing performance and commercial objectives.
Leadership Role at Créo Global
In 2025, Mir joined Créo Global, where he took on senior responsibilities in performance marketing and growth.
He served as Head of Performance and later as General Manager. His responsibilities included performance media, SEO, growth planning, client leadership, agency operations, attribution, commercial strategy and the implementation of technology-supported marketing workflows.
This stage of his career expanded his role from digital campaign management into wider strategic and organizational responsibilities.
Founder of PerformanceMarketing.ae
In 2026, Zain Mir founded PerformanceMarketing.ae, a venture focused on growth and performance marketing.
The platform brings together several areas of digital marketing, including customer acquisition, paid media, conversion optimization, performance measurement and marketing technology.
The venture reflects Mir’s professional focus on connecting advertising and marketing activity with measurable business outcomes.
Marketing Expertise
Throughout his career, Mir has worked across a broad range of digital marketing disciplines. His areas of expertise include:
- Performance marketing
- Growth marketing
- Digital acquisition
- Paid search
- Paid social
- Search engine optimization
- Conversion optimization
- Marketing attribution
- CRM
- Marketing automation
- Marketing technology
- Performance reporting
- Customer journey measurement
- AI-assisted marketing workflows
His industry experience includes telecommunications, FMCG, consumer brands, mobile applications, education, sports, wellness, luxury, lifestyle, real estate, business setup, fintech, e-commerce, automotive and professional services.
Work With Artificial Intelligence
Artificial intelligence and automation have become part of Mir’s broader marketing technology interests.
His work has included AI-assisted processes for SEO content production, research, campaign analysis, reporting and quality assurance. He has also explored technology-supported systems for contact-centre call auditing and marketing operations.
His approach combines marketing expertise with technology and data to improve the efficiency and measurement of digital marketing activities.
90rz Personal Brand
Zain Mir is also associated with 90rz, his personal brand and digital publishing identity.
Through 90rz, he shares content and professional perspectives related to growth marketing, performance advertising, SEO, artificial intelligence, marketing technology and professional education.
The 90rz identity forms part of his wider online professional presence.
Recognition
Mir’s professional work and the teams with which he has been associated have received recognition through industry award programs including the MENA Search Awards and MarCom Awards.
The recognition has included areas related to paid search, SEO, integrated performance marketing and marketing communications.
Professional Profile
Zain Mir’s career has evolved from digital acquisition and performance advertising into growth strategy, marketing technology and senior marketing leadership.
Based in Dubai, he continues his work in the growth and performance marketing sector through PerformanceMarketing.ae. His professional profile combines digital acquisition, performance measurement, marketing strategy, automation and emerging technologies such as artificial intelligence.
His career reflects the growing role of data, technology and measurable outcomes in modern digital marketing.
